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To raise awareness of the abuses that come from factory farming.
To globally promote animal rights and veganism and for individuals to refrain from eating meat, poultry, fish/seafood and animal bi-products.
To educate people worldwide on how to love and respect all animals and wildlife.
To create and ensure the passage of legislation for world governments of all levels to halt the advertisements of raw flesh/meat as marketing images for commercial producers.
End hunger famine - 1.4 billion people will be fed by plant based diet
Prevent illnesses such as heart disease, diabetes, cancer, etc.
Reverse Obesity - Promoting healthy eating through a vegan diet
Saving the environment by reducing factory farming